Our expertise / Brand & Creative Communications / Influencer and KOL Marketing
Brand & Creative Communications
Influencer and KOL Marketing
Creator and key opinion leader programmes with the right people, the right brief and measurable results.
In Southeast Asia, creators are often the most trusted media a brand can reach. They are also the easiest to get wrong. We run influencer and KOL programmes with the same rigour as any other channel: the right people for the audience, a brief that protects the brand, content the creator actually wants to make, and measurement that shows what it delivered.
Our teams maintain their own creator relationships in each market, from mega influencers and celebrities to the niche voices who move a category. We handle identification, vetting, contracting, briefing, content approval, seeding, events and reporting, in the local language and against local platform norms.
Recent programmes include monthly always-on activation for L'Oreal brands on TikTok in Cambodia, creator curation across seven Unilever brands in Laos and FC Barcelona's Lunar New Year campaign across four markets.
Influencer and KOL Marketing work
