Markets / Thailand
Market
PR agency in Thailand. Our own team in Bangkok.
A regional communications leader in Thailand: integrated brand, corporate leadership and public affairs for regional headquarters and brands scaling across Southeast Asia.
Clients in Thailand
Our story in Thailand
Integrated marketing, corporate reputation, public affairs and market entry in Thailand.
- Office
- Bangkok
- Languages
- Thai, English
Our Bangkok team calls itself a strategic partner in achieving real outcomes, not a vendor. Communicating in Thailand is as much an art as a science: locally insightful, built on relationships, judged on results. The team has mastered that balance for regional headquarters, tourism bodies and consumer brands, so that clients are positioned to win hearts, minds and market share.
Bangkok is also the regional hub. Multi-market media visits, five-country programmes and digital creative for neighbouring markets are led from here by one team that works to one plan, with our own people in every market it reaches. Sector depth runs across technology, consumer and lifestyle, luxury and beauty, healthcare, mobility and travel, and finance and property.
The work shows in the cabinet: Gold Standard, PR Asia and SABRE recognition for campaigns from Amazing Thailand and GoPro at Songkran to UNFPA's Hold On A Minute. What's next for Thailand starts with the people who already know it.
Who leads Thailand
Communicating in Thailand is as much an art as a science: locally insightful, built on relationships and judged on results. We have mastered that balance, so our clients are best placed to win hearts, minds and market share.Pawares Wongpethkao, Managing Director, Thailand
What we do here
Measurement is built into every Thai programme: campaign measurement systems, real-time dashboards, share of voice analysis and generative engine optimisation so brands are found and described accurately by AI assistants.
- Campaign measurement
- Real-time analytics
- AI search optimisation
- Research and insight
Purpose work in Thailand pairs public health and development partners with creative that changes behaviour, from UNFPA's award-winning family planning campaign to responsible drinking programmes across the region.
- Behaviour change campaigns
- Advocacy and stakeholder campaigns
- ESG and social impact
- Partnership programmes
Bangkok is where regional headquarters manage reputation. The team runs media relations with Thailand's tier-one business press, crisis preparedness and simulation, executive positioning and thought leadership, and public affairs in sensitive policy environments.
- Media relations
- Crisis preparedness and management
- Thought leadership
- Public affairs and government relations
- Executive media training
Integrated brand and creative work in Thailand runs from insight to activation: creative strategy, influencer and community programmes, and festival moments such as Songkran that make a brand part of the national conversation.
- Creative strategy and production
- Integrated campaigns
- Influencer marketing
- Events and activations
- Social and content
Work in Thailand
What clients say in Thailand
Our team has praised them as the top agency they have worked with so far in the region.
We tried several agencies in the past and they were good, but not a committed partner. We are very glad that we got to know RFERA. They are passionate, dependable, and most importantly they work very well together.
Awards won for work in Thailand
Southeast Asia PR Consultancy of the Year (Campaign Asia 2018 and 2021), ranked number three in Asia-Pacific on PRovoke Media's Global Creative Index, and PRovoke Media's Asia-Pacific Agency of the Year 2026.
13
recognitions
9 wins
- Environmental PRChampions of Ocean ConservationPR Asia Awards 2025, Winner
- Marketing to MenGreen Season RidesSABRE APAC 2025, Winner
- Best Influencer Marketing CampaignChampions of Ocean ConservationSABRE APAC 2025, Winner
- Diversity and InclusionHold on a minuteGold Standard Awards 2024, Winner
- Broadcast and VideoHold on a minuteGold Standard Awards 2024, Winner
- Podcast/Webinar/WebcastHold On A MinuteIn2 SABRE APAC 2024, Winner
- Public AffairsHold on a minutePR Asia Awards 2024, Bronze
- Post-pandemic RecoveryAmazing Thailand, Amazing New ChaptersPR Asia Awards 2024, Bronze
- Health & WellnessHold on a minutePR Asia Awards 2024, Silver
- Public/Private PartnershipAmazing Thailand, Amazing New ChaptersGold Standard Awards 2024, Shortlist
- Country and Trade PromotionAmazing Thailand, Amazing New ChaptersGold Standard Awards 2024, Shortlist
- Public Service CampaignHold on a minuteGold Standard Awards 2024, Shortlist
- Best Sponsorship/PartnershipAmazing Thailand, Amazing New ChaptersPR Asia Awards 2024, Shortlist
Local insight
- NewsRuder Finn Expands Southeast Asia Presence with Acquisition of Era Communications7 July 2025
- NewsRuder Finn Era Managing Director, Anthony Larmon, to join the Campaign PR Awards Asia 2023 judging panel21 March 2023
- PerspectiveWhy regional brand and communications teams should work with one firm instead of many in Southeast Asia16 December 2022
Talk to the Thailand team.