Markets / Malaysia
Market
PR agency in Malaysia. Our own team, one regional plan.
B2B, healthcare and corporate communications delivered by our own team in Malaysia.
Our story in Malaysia
Full service IMC, creative, corporate reputation and technology work in Malaysia.
- Office
- Kuala Lumpur
- Languages
- Malay, English
Our Malaysia team works from Kuala Lumpur under Adeline Phun, who has led Ruder Finn in Malaysia since 2021 and brings 24 years across healthcare, pharmaceuticals, consumer goods, property, technology, fintech and government. The team runs corporate, brand, digital and influencer communications with a bias for the work that tests a reputation: crisis preparedness, policy sensitive announcements and issues that need clear, credible answers fast.
Malaysian brands are also part of our regional story. When ZUS Coffee, one of the country's fastest growing chains, entered Thailand, our Bangkok team built the launch that reached 92 million people; FC Barcelona's Lunar New Year campaign ran across Malaysia alongside Thailand, Vietnam and Indonesia; and healthcare names such as IHH Healthcare and Parkway Cancer Centre are among the clients we serve across borders.
Everything runs to one regional plan. A Malaysian brief carries the same strategic leadership, creative production and digital experience as every other market we own, with global reach through Ruder Finn.
Who leads Malaysia
Malaysia is multilingual, multicultural and commercially sophisticated. We help brands earn trust across its communities with communications that respect the differences and find the common ground.Adeline Phun, General Manager, Malaysia
What we do here
Measurement, research and AI search optimisation from the Communications Intelligence practice on every programme.
- Campaign measurement
- Research and insight
- AI search optimisation
Purpose and ESG programmes built with the firm's On Purpose framework, aligning business goals with credible social impact.
- ESG communications
- Purpose strategy
- Partnership programmes
Corporate reputation, B2B communications and thought leadership for regional headquarters and companies expanding into Malaysia.
- Media relations
- B2B communications
- Thought leadership
- Crisis preparedness
Brand launches and integrated campaigns for consumer and technology brands, with creative production and influencer programmes drawn from the regional centres of excellence.
- Brand launches
- Integrated campaigns
- Influencer marketing
- Creative production
Work in Malaysia
From across the region
- AI and searchFrom Search to Conversation: Why AI GEO Now Matters22 July 2026
- CrisisWhy Crisis Simulation Exercises Are No Longer Optional, They’re Business Imperatives12 January 2026
- ReputationFuture of Reputation 203015 December 2025
Talk to the Malaysia team.