Behaviour Change and Education

Changing what people do is harder than changing what they know. Our behaviour change work starts with research into the barriers and motivations in a specific community, then builds a campaign around a behaviour that is realistic, desirable and easy to try.

We have run programmes on responsible drinking, road safety, oral health, financial literacy, infection control, wildlife consumption and vaccine confidence, working with ministries, UN agencies, NGOs and brands whose products carry a responsibility.

Delivery is local: the languages, the messengers and the channels that communities trust, from village health workers and monks to creators and community radio, with measurement built in from the start.