What we're thinking about.

AI and search

People are increasingly using AI assistants to research companies, compare options, assess credibility and make decisions. Instead of typing one query and opening a list of links, they are asking a sequence of questions:...

Crisis

Every business talks about risk management but far too few actually test how prepared they really are when the unexpected hits. Crisis simulation exercises are not theoretical checkboxes; they are the closest thing to a “dress rehearsal” for real disasters, reputational shocks, and business-threatening emergencies.

Reputation

The landscape of corporate trust is fundamentally shifting. In a world defined by transparency and scrutiny, credibility is earned through consistent conduct, not lofty claims.

News

SINGAPORE, July 7, 2025, Ruder Finn, one of the world’s largest independent global communications and integrated marketing consultancies, announced today the acquisition of Era Communications, an award-winning Southeast Asia-based strategic communications consultancy of 90 professionals, renowned for the deep local insights it applies to best-in-class...

Media

Have you ever heard someone say, "We just need 3 PRs a month" or "We need an agency for PR for our new product launch"? And by PR of course they mean “press release.”...

AI and search

In my experience navigating the public relations industry, I've come to realize that simply valuing creativity isn't enough to achieve it. Creativity is not a passive attribute that flourishes simply by having it in your credentials, as most firms do; it's a vibrant, demanding force...

Media

When dealing with communications consultants, you've probably come across the term "newsworthiness," especially when considering writing a press release and reaching out to publishing houses to get your story in the news. However, it's crucial to understand that not all press releases are created equal.

News

We are steadfast in our belief that a diverse and inclusive workplace not only enriches the lives of our employees but also enhances our ability to serve our clients and communities. Recently, at Ruder Finn Era, we took a crucial step forward by conducting a...

Intelligence

Building meaningful connections with target audiences in today's interconnected world is greatly influenced by effective communications. It encompasses elements such as public relations, digital platforms, advertising, branding, event management, and sales promotion.

News

Earlier this month I had the pleasure of attending the Public Relations Organisations International (PROI) Global Summit in Delhi, India. An annual event that brings together top professionals from the best independents communications firms to discuss industry developments, issues & best practices in public relations.

Perspective

This week the Ruder Finn Era Cambodia team embarked on their third project, in under a year, with Singapore International Foundation.

News

Ruder Finn Era's Managing Director, Anthony Larmon, has been selected to join the campaign's 2023 PR Awards Asia judging panel. The awards recognize the best PR campaigns and initiatives in the Asia Pacific region, celebrating the innovative work of PR professionals and agencies.

News

In the face of ever-growing ethical dilemmas, Ruder Finn Era has taken a proactive step to ensure its business practices are always in line with its core values by establishing an Ethics Committee in 2022. This Committee is designed to bring great value to the...

Perspective

Working with one PR agency, like Ruder Finn Era, instead of multiple agencies for multiple countries can provide a number of benefits for communications and brand marketing teams with regional scope.

Media

A public relations practitioner or business seeking to engage media in Cambodia can effectively deal with journalists there by adopting a combination of strategies that take into account the unique challenges of the local media landscape, and ethical media relations.

Perspective

The public relations industry in Laos has undergone significant changes in recent years. In the past, the focus of public relations was mainly on media relations and traditional forms of communication such as press releases and press conferences. However, with the advent of digital technology...

Crisis

As Myanmar public and private sectors begin their journey of dealing with COVID. I wanted to share my take on how we at Ruder Finn Era Myanmar are counseling some of our top clients on managing and mitigating the crisis.Our senior reputation management leadership are...