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Communications Intelligence

AI-native tools for visibility, ideation, stakeholder mapping and more.

Communications Intelligence is Ruder Finn Era's research, measurement and AI visibility practice. RFE GEO scores how AI assistants describe a brand across markets and languages, Grapevine tracks reputation signals, and our research and insight team turns audience behaviour into strategy across Southeast Asia.

What we do

Your stakeholders are no longer only searching for you; they are asking AI about you. Communications Intelligence is our research, measurement and AI visibility practice. RFE GEO scores how AI assistants describe and cite a brand across markets and languages and turns that into a plan. Grapevine tracks reputation signals. Our research and insight team turns audience behaviour into strategy.

The practice serves both our own campaigns and clients who want an independent read on how they are seen, by people and by machines, across Southeast Asia.

How we do it

We measure first: how a brand appears in AI answers, in media, in communities and in search, market by market and language by language, benchmarked against competitors. Then we identify the questions and the sources that shape those answers.

The findings become a weekly plan across paid, earned, shared and owned channels, executed by our teams in market and measured again. Research and insight run through every other practice, so the intelligence informs the creative, the reputation work and the purpose programmes as well as standing on its own.

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Intelligence services

Our tools

Proprietary platforms from the practice, each with a page of its own.

Product

RFE GEO

AI Visibility, *powered by RFE GEO*

RFE GEO is how brands see what AI says about them, in every market and language, and shape it. The platform, plus the Ruder Finn Era team who turn it into earned authority.

The Grapevine Matrix: sixteen reputation dimensions in four pillars, scored against expectations and competitors

Product

Grapevine

Reputation, measured. *Reputation, managed.*

Grapevine is Ruder Finn Era's AI powered reputation system. It measures what the stakeholders who matter most actually think, then gives your team the playbook to stay ahead, across Southeast Asia in six languages.

Intelligence work

Talk to the Intelligence team.

One conversation to start, then the right people in the right markets.