Work

Work that changed behaviour, policy and market share.

229 case studies
Microsoft: We Pirated a Myanmar Celebrity
Award winning
Microsoft · Myanmar · BrandMicrosoft: We Pirated a Celebrity44 media exposures
KFC: And the Winner Is Big and Spicy
Award winning
KFC · Myanmar · BrandKFC: And the Winner Is Big and Spicy2.1M video views
Singapore Tourism Board: My Parents' Passion
Award winning
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: My Parents' Passion4M video views
UNFPA: Hold On a Minute
Award winning
UNFPA · Thailand, Regional · PurposeUNFPA: Hold On a Minute10M+ reach
Heineken Laos: Launching the Sleek Can with Nano KOLs
Heineken · Laos · BrandHeineken Laos: Launching the Sleek Can with Nano KOLs564.1K reach
Ministry of Hotels and Tourism: Inle Lake Living Brand
Ministry of Hotels and Tourism · Myanmar · BrandMinistry of Hotels and Tourism: Inle Lake Living Brand1 final approved logo after many versions
Premier: Saving the Irrawaddy Dolphin
Premier · Myanmar · PurposePremier: Saving the Irrawaddy Dolphin37 media clippings
Grand Royal: Know Your Limits
Grand Royal · Myanmar · PurposeGrand Royal: Know Your Limits500k video views
Upside Down Effect: Responsible Drinking
Myanmar Brewery Association · Myanmar · PurposeUpside Down Effect: Responsible Drinking1M views across the four-part video series
Heineken: Making Myanmar Roads Safer
Heineken · Myanmar · PurposeHeineken: Making Myanmar Roads Safer
IOM X: Trusted Information for Migrants
IOM · Myanmar · PurposeIOM X: Trusted Information for Migrants61 online clippings
YCDC: Branding the Yangon Building Permit System
YCDC · Myanmar · BrandYCDC: Branding the Yangon Building Permit System1 brand logo
KBZ Bank: Financial Inclusion Viber Stickers
KBZ Bank · Myanmar · BrandKBZ Bank: Financial Inclusion Viber Stickers1M+ downloads
KBZ Bank: Creating Inclusive Growth
KBZ Bank · Myanmar · ReputationKBZ Bank: Creating Inclusive Growth384k USD earned media value
KBZ Bank: Credit Smart
KBZ Bank · Myanmar · PurposeKBZ Bank: Credit Smart1.5M social reach
Microsoft: A Play on the Modern Office
Award winning
Microsoft · Myanmar · BrandMicrosoft: A Play on the Modern Office72 media exposures
Microsoft: Customer Stories in Myanmar
Microsoft · Myanmar · BrandMicrosoft: Customer Stories in Myanmar
Microsoft: Promoting Digital Transformation in Myanmar
Microsoft · Myanmar · ReputationMicrosoft: Promoting Digital Transformation in Myanmar120+ media exposures
Wall Street English: Opening a Second Yangon Centre
Wall Street English · Myanmar · BrandWall Street English: Opening a Second Yangon Centre25 news clippings across print, online and broadcast media
Uber: Establishing a Ride-Hailing Footprint in Myanmar
Uber · Myanmar · ReputationUber: Establishing a Ride-Hailing Footprint in Myanmar112 media exposures in three months
Tencent · Myanmar · BrandTencent: JOOX Influencer Night550+ total media exposures across social, online and traditional media
Coca-Cola: Max+ Fun Hub
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Fun Hub60+ media clippings
Coca-Cola: Max+ The Color Makers
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ The Color Makers2.3M video views
Coca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay32 clippings
Coca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle
Coca-Cola · Myanmar · PurposeCoca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle50k+ USD media value from the campaign
Coca-Cola: Celebrating Everyday Women
Coca-Cola · Myanmar · BrandCoca-Cola: Celebrating Everyday Women11 full-page stories in top media
Award winning
Coca-Cola · Myanmar · BrandCoca-Cola: Share a Coke with Myanmar47 news stories about the event
Unilever: Signal Brush Day and Night
Unilever · Myanmar · BrandUnilever: Signal Brush Day and Night450+ students joined the school programme
Unilever: CLEAR Your Head
Unilever · Myanmar · BrandUnilever: CLEAR Your Head100+ calls to the hotline
Unilever: Keep Moving More with Rexona
Unilever · Myanmar · BrandUnilever: Keep Moving More with Rexona40+ media attending
Unilever: Dove My Hair, My Say
Unilever · Myanmar · BrandUnilever: Dove My Hair, My Say650k video views
Unilever: Fair & Lovely Scholarship Programme
Unilever · Myanmar · BrandUnilever: Fair & Lovely Scholarship Programme
Unilever: Comfort Luxury Perfume Launch
Unilever · Myanmar · BrandUnilever: Comfort Luxury Perfume Launch45,000+ USD PR value
Honor: Lead Agency for a Market Entry
Honor · Myanmar · BrandHonor: Lead Agency for a Market Entry1,500+ integrated media exposures
Honor 8X: Beyond Limits in Myanmar
Honor · Myanmar · BrandHonor 8X: Beyond Limits in Myanmar196 clippings on the Honor 8X
vivo V30 5G: Light The Night, vivo
vivo · Myanmar · Brandvivo V30 5G: Light The Night84 earned clippings
UnionPay: My First Time
UnionPay · Myanmar · BrandUnionPay: My First Time297k video views
UnionPay: Go For Gold
UnionPay · Myanmar · BrandUnionPay: Go For Gold313.6k unique engaged users
Big Bad Wolf: A Million Books Come to Yangon
Big Bad Wolf · Myanmar · BrandBig Bad Wolf: A Million Books Come to Yangon3.2M reach
Royal Club: Stay Safe with RC
Royal Club Beverages · Myanmar · BrandRoyal Club: Stay Safe with RC3.9M viewers
Unilever: Vaseline Share The Healing
Unilever · Myanmar · BrandUnilever: Vaseline Share The Healing215,000+ consumer reactions
Manulife: Fourth Anniversary AR Campaign
Manulife · Myanmar · BrandManulife: Fourth Anniversary AR Campaign2.1M reach
Edulink: Better Leads at Lower Cost
Edulink · Myanmar · BrandEdulink: Better Leads at Lower Cost
Volkswagen: A Digital First Entry into Myanmar
Volkswagen · Myanmar · BrandVolkswagen: A Digital First Entry into Myanmar
Phandeeyar: Recruiting Innovators for Doh Phandee
Phandeeyar · Myanmar · BrandPhandeeyar: Recruiting Innovators for Doh Phandee391 registrations in two weeks
Kaplan Myanmar: Building a Lead Generation Ecosystem
Kaplan · Myanmar · BrandKaplan Myanmar: Building a Lead Generation Ecosystem2.2k quality leads for five programmes
Nescafe Shal Kaw: The TikTok Duet Challenge
Nestle · Myanmar · BrandNescafe Shal Kaw: The TikTok Duet Challenge3,400+ participants on TikTok
Gloria Jean's Coffees: Winning Yangon's Young Coffee Crowd
Gloria Jean's Coffees · Myanmar · BrandGloria Jean's Coffees: Winning Yangon's Young Coffee Crowd100 % response rate with locally oriented bilingual content
Mazda: Affordable Luxury on Facebook
Mazda · Myanmar · BrandMazda: Affordable Luxury on Facebook100,000+ fans, up from 49,000, without fan acquisition ads
MOJO: Giving a Premium Condom Brand Its Own Voice
MOJO · Myanmar · BrandMOJO: Giving a Premium Condom Brand Its Own Voice
MPT: A Nationwide Clean-Up as One Community
MPT · Myanmar · PurposeMPT: A Nationwide Clean-Up as One Community6,000 participants
MPT: Happy Myanmar Festival Campaign
MPT · Myanmar · BrandMPT: Happy Myanmar Festival Campaign7.2M unique reach
MPT: Mg Pi Ti and Ma Pu Tu Viber Stickers
MPT · Myanmar · BrandMPT: Mg Pi Ti and Ma Pu Tu Viber Stickers900K sticker downloads
GrabFood: Standing Out in the Delivery Wars
Grab · Myanmar · BrandGrabFood: Standing Out in the Delivery Wars5.3M organic impressions
GrabFood: Rainy Season and Chicken and Chill
Grab · Myanmar · BrandGrabFood: Rainy Season and Chicken and Chill780k organic impressions
Friesland Campina: One in Ten
Friesland Campina · Myanmar · BrandFriesland Campina: One in Ten58 media exposures
KFC: Sharing Is KFC
KFC · Myanmar · BrandKFC: Sharing Is KFC1.7M+ video views
KFC: Kyat Kyaw So Yin
KFC · Myanmar · BrandKFC: Kyat Kyaw So Yin13M+ campaign impressions
MPT: Grassroots Football for the Nation
MPT · Myanmar · BrandMPT: Grassroots Football for the Nation995 news stories about the partnership and programmes
Ministry of Construction with IFC: Preparing Yangon's Elevated Expressway
Ministry of Construction · Myanmar · PurposeMinistry of Construction with IFC: Preparing Yangon's Elevated Expressway5 custom stakeholder maps with engagement strategies
Roche · Myanmar · ReputationRoche: Launching an Office and a Voice in Myanmar5 senior leaders trained
Meta: Building Understanding of Community Standards in Myanmar
Meta · Myanmar · PurposeMeta: Building Understanding of Community Standards in Myanmar70 news articles
Peninsula Yangon: Managing Reputation Through a Heritage Restoration
Peninsula Yangon · Myanmar · ReputationPeninsula Yangon: Managing Reputation Through a Heritage Restoration4 stakeholder groups mapped
Vietjet Air: Announcing the First Route to Yangon
Vietjet Air · Myanmar · BrandVietjet Air: Announcing the First Route to Yangon100 % pitch success rate
KBZ Stirling Coleman: Launching a Securities House
KBZ Bank · Myanmar · ReputationKBZ Stirling Coleman: Launching a Securities House50 media titles attending
KBZ Bank: The First Myanmar Bank to Go Regional
KBZ Bank · Myanmar, Thailand, Malaysia, Regional · ReputationKBZ Bank: The First Myanmar Bank to Go Regional90 tier-one clippings across four markets
MPT: An Extension of the Corporate Affairs Team
MPT · Myanmar · ReputationMPT: An Extension of the Corporate Affairs Team2M+ USD annual earned media value
Thilawa SEZ: Rebuilding Trust Around Myanmar's First Special Economic Zone
Thilawa SEZ (MJTD) · Myanmar · ReputationThilawa SEZ: Rebuilding Trust Around Myanmar's First Special Economic Zone0 new crises in three years
Coca-Cola: Opening the Doors at Hmawbi, Coca-Cola
Coca-Cola · Myanmar · ReputationCoca-Cola: Opening the Doors at Hmawbi21 news stories including 6 broadcast features
Coca-Cola: Corporate Reputation Partner in Myanmar, Coca-Cola
Coca-Cola · Myanmar · ReputationCoca-Cola: Corporate Reputation Partner in Myanmar500k USD average annual PR value
Huawei Mate 20: Future Shapers
Huawei · Myanmar · BrandHuawei Mate 20: Future Shapers40,000+ social media reactions to the campaign
Huawei: Mobile World Congress, the Mini Version
Huawei · Myanmar · ReputationHuawei: Mobile World Congress, the Mini Version52 news stories
AIA: Kick, Goal! Tottenham Hotspur Trains Myanmar Families
AIA · Myanmar · BrandAIA: Kick, Goal! Tottenham Hotspur Trains Myanmar Families197 news stories
Singapore Tourism Board: Passion Made Possible in Myanmar
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: Passion Made Possible in Myanmar323,287 USD solicited PR value
Normagut: Escapes From Pann Ga Bar, Normagut
Normagut · Myanmar · BrandNormagut: Escapes From Pann Ga Bar3.5M+ monthly reach
Roche: Cancer Lan Pya, a Guide for Patients and Carers
Roche · Myanmar · PurposeRoche: Cancer Lan Pya, a Guide for Patients and Carers30k+ chatbot subscribers
Codashop: Let Battle Commence for Codacash
Codashop · Cambodia · BrandCodashop: Let Battle Commence for Codacash141.3k estimated reach
Hanuman Beer: Expectations vs Hanuman, Hanuman Beer
Hanuman Beer · Cambodia · BrandHanuman Beer: Expectations vs Hanuman
Abbott Ensure: Give the Gift of Strength, Abbott
Abbott · Cambodia · BrandAbbott Ensure: Give the Gift of Strength1.18M video views
WWF: Making Wild Meat a Public Health Conversation in Laos
WWF · Laos · PurposeWWF: Making Wild Meat a Public Health Conversation in Laos
DHL Express Laos: Turning Followers into Registered Customers
DHL · Laos · BrandDHL Express Laos: Turning Followers into Registered Customers518.8K reach
SIF Impact Media Fellowship: Connecting Lao Journalists to Regional Change
SIF · Laos · PurposeSIF Impact Media Fellowship: Connecting Lao Journalists to Regional Change20+ media outlets reached
WHO: Building Public Health Social Media Capacity in Laos, WHO
WHO · Laos · PurposeWHO: Building Public Health Social Media Capacity in Laos3 in-person trainings
FHI 360: Supporting Networks for Peace
FHI 360 · Thailand, Regional · PurposeFHI 360: Supporting Networks for Peace
USSEC: Soybeans and Food Security in Thailand
USSEC · Thailand · PurposeUSSEC: Soybeans and Food Security in Thailand
TRACIT: Exposing Illicit Trade's Impact on the ASEAN Community, TRACIT
TRACIT · Thailand, Regional · PurposeTRACIT: Exposing Illicit Trade's Impact on the ASEAN Community23 pieces of media coverage
Bilibili: Growing a Community of Content Creators in Vietnam
Bilibili · Vietnam · BrandBilibili: Growing a Community of Content Creators in Vietnam25K+ new community members
Wyndham: Bringing Luxury Travel in Phu Quoc to Vietnamese Readers
Wyndham · Vietnam · BrandWyndham: Bringing Luxury Travel in Phu Quoc to Vietnamese Readers11 pieces of media coverage
SHIELD: Safeguarding Vietnam's Healthcare Ecosystem Against Fraud
SHIELD · Vietnam · BrandSHIELD: Safeguarding Vietnam's Healthcare Ecosystem Against Fraud40+ Ho Chi Minh City media outlets attending the event
DHL Global Forwarding: Highway to ASEAN's Road Freight Future
DHL · Vietnam, Regional · BrandDHL Global Forwarding: Highway to ASEAN's Road Freight Future10 media outlets invited to the briefing
Pernod Ricard: Launching the E-label in Vietnam
Pernod Ricard · Vietnam · ReputationPernod Ricard: Launching the E-label in Vietnam75 guests at the launch
Pernod Ricard: Introducing the Roadmap to 2030 in Vietnam
Pernod Ricard · Vietnam · ReputationPernod Ricard: Introducing the Roadmap to 2030 in Vietnam14 media outlets attending the interview
DoubleTree by Hilton Vientiane: A New Benchmark for Lao Hospitality
DoubleTree by Hilton · Laos, Vietnam, Thailand, Regional · BrandDoubleTree by Hilton Vientiane: A New Benchmark for Lao Hospitality21+ pieces of coverage in traditional and social media
Shwe Job: Protecting Garment Workers Through COVID-19
Shwe Job · Myanmar · PurposeShwe Job: Protecting Garment Workers Through COVID-1914 news clippings of earned coverage
Abbott: One Regional Brand Strategy, Local Execution, Abbott
Abbott · Thailand, Cambodia, Myanmar, Regional · BrandAbbott: One Regional Brand Strategy, Local Execution
Wildcats: #myimpacthour, One Hour for Impact
Wildcats · Vietnam · PurposeWildcats: #myimpacthour, One Hour for Impact148k video views
Wildcats: The Sparki Innovation Challenge
Wildcats · Vietnam, Thailand · BrandWildcats: The Sparki Innovation Challenge4.5M reach
Wildcats: My Summer Startup
Wildcats · Vietnam, Thailand · BrandWildcats: My Summer Startup239 startup idea submissions
FC Barcelona: Celebrating Lunar New Year Across Southeast Asia
FC Barcelona · Thailand, Malaysia, Vietnam, Indonesia, Regional · BrandFC Barcelona: Celebrating Lunar New Year Across Southeast Asia165M potential reach
Sansiri: Curated KOL Storytelling for the Luxury Collection
Sansiri · Thailand · BrandSansiri: Curated KOL Storytelling for the Luxury Collection7 KOLs activated
ZUS Coffee: Brewing a High Impact Market Entry
ZUS Coffee · Thailand, Indonesia, Regional · BrandZUS Coffee: Launching a Malaysian Favourite in Thailand and Indonesia423 pieces of coverage
Alliance Laundry Systems: Thailand as a Regional Manufacturing Hub
Alliance Laundry Systems · Thailand, Vietnam, Indonesia, Philippines, Laos, Regional · ReputationAlliance Laundry Systems: Thailand as a Regional Manufacturing Hub12.5M potential reach
BridgeWise: Building Trust in AI for Thai Investors
BridgeWise · Thailand · ReputationBridgeWise: Building Trust in AI for Thai Investors39.5M potential reach
Qualcomm and GreenIO: AI for Cleaner Air in Thailand
Qualcomm · Thailand · ReputationQualcomm and GreenIO: AI for Cleaner Air in Thailand49.4M potential reach
EssilorLuxottica: A Breakthrough for Better Sight in Thailand
EssilorLuxottica · Thailand · ReputationEssilorLuxottica: A Breakthrough for Better Sight in Thailand22.7M potential reach
Garnier Color Fest: Hair Colour for Khmer New Year
Garnier · Cambodia · BrandGarnier Color Fest: Hair Colour for Khmer New Year5.3M organic views
3CE: Building a Beauty Community from Zero in Cambodia
3CE · Cambodia · Brand3CE: Building a Beauty Community from Zero in Cambodia52K+ Facebook followers recruited
Garnier Color Naturals: A Gen Z Refresh for Cambodia, Garnier
Garnier · Cambodia · BrandGarnier Color Naturals: A Gen Z Refresh for Cambodia
L'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces
L'Oreal Paris: Because She's Always Been Worth It, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because She's Always Been Worth It4.1M+ total views across KOL and brand pages
L'Oreal Paris Elseve: Local Faces for Cambodian Haircare, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Elseve: Local Faces for Cambodian Haircare
Coco Khmer: You're In Charge
Coco Khmer · Cambodia · BrandCoco Khmer: You're In Charge1.42M total reach across brand pages
Shaping Cambodia's alcohol policy through data and advocacy
APISWA · Cambodia · PurposeShaping Cambodia's alcohol policy through data and advocacy60 pieces of media coverage, and counting
100PLUS: The Active Zone at Car Free Day
100PLUS · Indonesia · Brand100PLUS: The Active Zone at Car Free Day10,000+ people who tried the product
vivo: The National Photo Camp
vivo · Indonesia · Brandvivo: The National Photo Camp50+ participants
Kapal Api: Seduh Inspirasi Goes to Campus
Kapal Api · Indonesia · BrandKapal Api: Seduh Inspirasi Goes to Campus8,000+ participants across the two universities
Anker: From CES 2025 to an Indonesian Launch
Anker · Indonesia · BrandAnker: From CES 2025 to an Indonesian Launch18 pieces of earned coverage
Combiphar: A Digital Voice for Healthy Living in Indonesia
Combiphar · Indonesia · BrandCombiphar: A Digital Voice for Healthy Living in Indonesia6,000+ new Instagram followers
Essilor Laos: Opening a Second Facility in Savannakhet
EssilorLuxottica · Laos · ReputationEssilor Laos: Opening a Second Facility in Savannakhet15+ pieces of coverage
APISWA: Moderation Week and the Case for a Legal Purchase Age
APISWA · Vietnam, Regional · PurposeAPISWA: Moderation Week and the Case for a Legal Purchase Age16 pieces of Vietnamese coverage
Society of Actuaries: Inspiring Vietnam's Next Generation of Actuaries
Society of Actuaries · Vietnam · ReputationSociety of Actuaries: Inspiring Vietnam's Next Generation of Actuaries40+ pieces of coverage
APRIL Group: Making the Case for Responsible Forestry in Vietnam
APRIL Group · Vietnam · ReputationAPRIL Group: Making the Case for Responsible Forestry in Vietnam10 pieces of coverage
Asia Pacific Rayon: Sustainable Textiles at SaigonTex
Asia Pacific Rayon · Vietnam · ReputationAsia Pacific Rayon: Sustainable Textiles at SaigonTex8 pieces of coverage
Anker: Putting Chargers in Reviewers' Hands in Vietnam
Anker · Vietnam · BrandAnker: Putting Chargers in Reviewers' Hands in Vietnam7 in depth reviews
Yango Ads: Building an AdTech Voice in Vietnam
Yango Ads · Vietnam · BrandYango Ads: Building an AdTech Voice in Vietnam150+ pieces of coverage in six months
MGM Resorts: Shaping the Public Dialogue on Integrated Entertainment
MGM Resorts International · Thailand · PurposeMGM Resorts: Shaping the Public Dialogue on Integrated Entertainment11 pieces of coverage
Yandex Ads: Clear Signals for Southeast Asian Marketers
Yandex Ads · Thailand, Regional · BrandYandex Ads: Clear Signals for Southeast Asian Marketers35 pieces of coverage
Yango Ads: Translating AdTech into a Growth Story for Thai Business
Yango Ads · Thailand · BrandYango Ads: Translating AdTech into a Growth Story for Thai Business38M potential reach
Zuellig Pharma: Turning Healthcare Expertise into Public Trust
Zuellig Pharma · Thailand · ReputationZuellig Pharma: Turning Healthcare Expertise into Public Trust96.9M potential reach
Emirates World Store: Bringing the Airline Closer to Thai Flyers
Emirates · Thailand · BrandEmirates World Store: Bringing the Airline Closer to Thai Flyers100M potential reach
Emirates: A Premium Brand, Told Market by Market
Emirates · Thailand, Vietnam, Indonesia, Philippines, Malaysia, Cambodia, Regional · BrandEmirates: Regional Corporate Communications Across Five Markets697+ pieces of coverage across five markets
ERKE: Rhythm of Youth Fashion Show, ERKE
ERKE · Myanmar · BrandERKE: Rhythm of Youth Fashion Show5,500+ footfalls
Manulife for Every Walk of Life
Manulife · Myanmar · BrandManulife for Every Walk of Life15.3M impressions
Manulife Sepak Takraw Championship Cup, Manulife
Manulife · Myanmar · BrandManulife Sepak Takraw Championship Cup25.1M impressions
Manulife: Walking for Inle
Manulife · Myanmar · BrandManulife: Walking for Inle3.32M impressions
Manulife: Accelerate Her Health
Manulife · Myanmar · BrandManulife: Accelerate Her Health992.7K impressions
The Manulife Wellness Challenge
Manulife · Myanmar · BrandThe Manulife Wellness Challenge2.2M+ impressions
Royal-D Cup: Recharging the Community Through Youth Football, Royal-D
Royal-D · Myanmar · BrandRoyal-D Cup: Recharging the Community Through Youth Football680.7K reach
Samsung: Thadingyut in Our Hearts with Galaxy AI
Samsung · Myanmar · BrandSamsung: Thadingyut in Our Hearts with Galaxy AI634,199 impressions
Samsung: Why Samsung, the Life Companion
Samsung · Myanmar · BrandSamsung: Why Samsung, the Life Companion722,343 impressions
vivo: Photography Workshop for the V60 Sales Team, vivo
vivo · Myanmar · Brandvivo: Photography Workshop for the V60 Sales Team90+ participants
Crisis Readiness: Simulation and Spokesperson Training
Confidential client · Myanmar · ReputationCrisis Readiness: Simulation and Spokesperson Training2 spokesperson training and crisis simulation sessions
Yeo's: A Million Cans to Build a Dream
Yeo's · Cambodia · PurposeYeo's: A Million Cans to Build a Dream1.9M engagements
Mastercard: The Future of Payments in Cambodia, Mastercard
Mastercard · Cambodia · ReputationMastercard: The Future of Payments in Cambodia58 articles
Shangri-La Phnom Penh: Arriving Before the Doors Open, Shangri-La
Shangri-La · Cambodia · BrandShangri-La Phnom Penh: Arriving Before the Doors Open30,000 USD earned coverage across influencer and media content
Responsible Marketing Code: Cambodia's First Self-Regulatory Alcohol Pledge
Confidential client · Cambodia · PurposeResponsible Marketing Code: Cambodia's First Self-Regulatory Alcohol Pledge
Too Much of a Good Thing
Confidential client · Cambodia · PurposeToo Much of a Good Thing
Pernod Ricard: Raising the Bar in Transparency
Pernod Ricard · Cambodia · ReputationPernod Ricard: Raising the Bar in Transparency
Tiger Beer x VannDa: A New Partnership Model
Tiger Beer · Cambodia · ReputationTiger Beer x VannDa: A New Partnership Model
Zuellig Pharma: Empowering Youth with Type 1 Diabetes
Zuellig Pharma · Cambodia · PurposeZuellig Pharma: Empowering Youth with Type 1 Diabetes
Mastercard at the Cambodia Banking Conference, Mastercard
Mastercard · Cambodia · ReputationMastercard at the Cambodia Banking Conference800+ stakeholder engagements
Mastercard: Public-Private Partnership on Cybersecurity, Mastercard
Mastercard · Cambodia · ReputationMastercard: Public-Private Partnership on Cybersecurity150+ key stakeholders reached
Clear Eyed Future: Launching a Vision Clinic in Phnom Penh
Confidential client · Cambodia · PurposeClear Eyed Future: Launching a Vision Clinic in Phnom Penh25k USD earned media value
Roche: Launching Cambodia's National Cancer Control Plan
Roche · Cambodia · PurposeRoche: Launching Cambodia's National Cancer Control Plan236k organic engagements
APISWA: Shaping Cambodia's Alcohol Policy Through Data and Advocacy, APISWA
APISWA · Cambodia · PurposeAPISWA: Shaping Cambodia's Alcohol Policy Through Data and Advocacy60 pieces of media coverage
Breast Cancer Screening Advocacy with Healthy Cambodia
Confidential client · Cambodia · PurposeBreast Cancer Screening Advocacy with Healthy Cambodia155k video views
L'Oreal: Always-On KOL Activation on TikTok
L'Oreal · Cambodia · BrandL'Oreal: Always-On KOL Activation on TikTok71.1M TikTok video views across KOL and brand pages
Garnier: Correcting Misconceptions, Strengthening Brand Presence
Garnier · Cambodia · BrandGarnier: Correcting Misconceptions, Strengthening Brand Presence380+ content pieces across Facebook and TikTok
Maybelline New York: Staying the Go-To Makeup Brand
Maybelline New York · Cambodia · BrandMaybelline New York: Staying the Go-To Makeup Brand470+ content pieces across Facebook and TikTok
L'Oreal Paris: Repositioning for a Younger Cambodia
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Repositioning for a Younger Cambodia400+ content pieces across Facebook and TikTok
L'Oreal Paris: Because I'm Worth It, Told by Cambodian Women
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because I'm Worth It, Told by Cambodian Women2.21M video views
Garnier: #NourishedHairBetterColor TikTok Challenge
Garnier · Cambodia · BrandGarnier: #NourishedHairBetterColor TikTok Challenge3.08M video views across platforms
Maybelline New York: Teddy City, Maybelline New York
Maybelline New York · Cambodia · BrandMaybelline New York: Teddy City2.03M video views
Emirates: Landing in Da Nang
Emirates · Vietnam · BrandEmirates: Landing in Da Nang23 pieces of coverage in Vietnamese traditional and social media
APISWA: Responsible Drinking Asia
APISWA · Regional, Cambodia, Thailand, Vietnam · PurposeAPISWA: Responsible Drinking Asia45+ media stories across Cambodia, Thailand and Vietnam
Manulife Care Plus: The Worriers Learn to Live More, Manulife
Award winning
Manulife · Myanmar · BrandManulife Care Plus: The Worriers Learn to Live More30M reach
Stop TB Partnership: Launching AIDP for a TB-Free ASEAN
Award winning
Stop TB Partnership · Regional, Laos, Vietnam, Indonesia · PurposeStop TB Partnership Indonesia: Launching AIDP for a TB-Free ASEAN153 pieces of media coverage across ASEAN
XL Axiata: Taking XL SATU to the Neighbourhood
XL Axiata · Indonesia · BrandXL Axiata: Taking XL SATU to the Neighbourhood1,500+ new leads profiled
Samsung: Launching the Galaxy A06 to Rural Myanmar
Samsung · Myanmar · BrandSamsung: Launching the Galaxy A06 to Rural Myanmar10M online video views
CANAL+: Sparkle Hearts Premium Series Launch, CANAL+
CANAL+ · Myanmar · BrandCANAL+: Sparkle Hearts Premium Series Launch114 earned clippings
Para Creat: Building a Paracetamol Brand People Trust
Para Creat · Cambodia · BrandPara Creat: Building a Paracetamol Brand People Trust4M total reach
Cetaphil: Making Global Skincare Local in Cambodia
Cetaphil · Cambodia · BrandCetaphil: Making Global Skincare Local in Cambodia5M total reach
Novotel Phnom Penh: Launching a Premium Business Hotel
Novotel · Cambodia · BrandNovotel Phnom Penh: Launching a Premium Business Hotel15,000+ USD earned media value
Samsung Lao: Love and Care Project, Samsung Lao
Samsung Lao · Laos · PurposeSamsung Lao: Love and Care Project23+ media exposures
WiZ: Performance Buying for Smart Lighting Sales
WiZ · Thailand · BrandWiZ: Performance Buying for Smart Lighting Sales4.43 return on ad spend
Royal Enfield: Taking the Brand into Lifestyle Media
Royal Enfield · Thailand · BrandRoyal Enfield: Taking the Brand into Lifestyle Media43 pieces of media coverage
GoPro x Tourism Authority of Thailand: Champions of Ocean Conservation, Tourism Authority of Thailand
Award winning
Tourism Authority of Thailand · Thailand · BrandGoPro x Tourism Authority of Thailand: Champions of Ocean Conservation12M potential reach
KIDO Group: Premier Media Partnerships for Vietnam's Festive Seasons
KIDO Group · Vietnam · BrandKIDO Group: Premier Media Partnerships for Vietnam's Festive Seasons36 pieces of media coverage
Luang Prabang Half Marathon: Run for Children at Ten
Luang Prabang Half Marathon · Laos, Vietnam · PurposeLuang Prabang Half Marathon: Run for Children at Ten10 pieces of media coverage
Yandex Ads: The Future of Monetization in Vietnam
Award winning
Yandex Ads · Vietnam · BrandYandex Ads: The Future of Monetization in Vietnam110+ guests including media and key industry leaders
APISWA: Doubling Down on Glass Recycling
APISWA · Vietnam, Regional · PurposeAPISWA: Doubling Down on Glass Recycling35 pieces of media coverage
APISWA: Making the Economic Case for Wine and Spirits, APISWA
APISWA · Thailand, Cambodia, Laos, Myanmar, Regional · PurposeAPISWA: Making the Economic Case for Wine and Spirits94+ news stories in Thailand, Cambodia, Laos and Myanmar
GoPro x Tourism Authority of Thailand: Stoked to Get Soaked, Tourism Authority of Thailand
Award winning
Tourism Authority of Thailand · Thailand · BrandGoPro x Tourism Authority of Thailand: Stoked to Get Soaked80M potential reach
A family in the Manulife Parent's Lullaby film
Award winning
Manulife · Myanmar · BrandManulife Parent's Lullaby14.1M video views
vivo V29 5G Launch, vivo
vivo · Myanmar · Brandvivo V29 5G Launch116 earned clippings
Samsung: Galaxy Oppa Phone Is Here
Samsung · Myanmar · BrandSamsung: Galaxy Oppa Phone Is Here10.9M video impressions
Manulife: Lead Corporate Communications Agency in Myanmar
Manulife · Myanmar · ReputationManulife: Lead Corporate Communications Agency in Myanmar60+ clippings
Tribal Visual Lab: Introducing Cambodia's First XR Studio
Tribal Visual Lab · Cambodia · ReputationTribal Visual Lab: Introducing Cambodia's First XR Studio8,500+ USD earned media value
Chang: Turning Heads on TikTok
Chang · Cambodia · BrandChang: Turning Heads on TikTok1.5M video views
Abbott: Ensure 4 Champions Lucky Draw
Abbott · Cambodia · BrandAbbott: Ensure 4 Champions Lucky Draw60,000+ microsite visits
Prudential Laos: From Product Story to Qualified Leads
Prudential Laos · Laos · BrandPrudential Laos: From Product Story to Qualified Leads3,600 leads generated
Sting: Switching On a Digital Community in Laos, Sting
Sting · Laos · BrandSting: Switching On a Digital Community in Laos57.4%+ organic follower growth
Unilever Lao: Curating the Right Influencers for Seven Brands
Unilever Lao · Laos · BrandUnilever Lao: Curating the Right Influencers for Seven Brands31+ influencers filtered out
Royal Enfield: The Himalayan Global Launch, Royal Enfield
Royal Enfield · Thailand · BrandRoyal Enfield: The Himalayan Global Launch169 pieces of media coverage
Hitachi Air Conditioning: A Sustainability Story for Indonesia
Hitachi · Indonesia · BrandHitachi Air Conditioning: A Sustainability Story for Indonesia11 pieces of earned coverage
Samsung: Unfold Your World, Samsung
Samsung · Myanmar · BrandSamsung: Unfold Your World250+ launch attendees
Abbott Similac: Real Mothers Reintroduce Gain IQ
Abbott · Cambodia · BrandAbbott Similac: Real Mothers Reintroduce Gain IQ32 % share of voice
Mambu: Making Composable Banking Mainstream in Thailand, Mambu
Mambu · Thailand · ReputationMambu: Making Composable Banking Mainstream in Thailand40,000+ USD average PR value per engagement
Abbott: Reassuring Mothers Through the Similac Recall
Abbott · Cambodia, Laos, Myanmar, Regional · ReputationAbbott: Reassuring Mothers Through the Similac Recall1,245 comments in Cambodian parenting communities
Samsung: To Dance, or Not to Dance?
Award winning
Samsung · Myanmar · BrandSamsung: To Dance, or Not to Dance?6.5M total impressions
Foodpanda: The Meal That Goes a Long Way
Award winning
Foodpanda · Myanmar · BrandFoodpanda: The Meal That Goes a Long Way8.6M+ views
S.O.S.: Save Our Seafarers
Award winning
Uniteam Marine · Myanmar · PurposeS.O.S.: Save Our Seafarers482k people reached through S.O.S. Myanmar Facebook content
Wildcats · Vietnam, Thailand · BrandWildcats: #HeyFutureMe, a Message to Future Selves710+ messages received
Citizens Pay: Money for Anything, Anywhere, Citizens Pay
Citizens Pay · Myanmar · BrandCitizens Pay: Money for Anything, Anywhere14.3K+ engagements
vivo: Staying Present Through the Pandemic
vivo · Myanmar · Brandvivo: Staying Present Through the Pandemic643 media clippings in three months
Maybelline New York: Beyond the Must-Haves on Social
Maybelline New York · Myanmar · BrandMaybelline New York: Beyond the Must-Haves on Social29M total video views
Maybelline Show: Selling Live to Thousands at Once
Maybelline New York · Myanmar · BrandMaybelline Show: Selling Live to Thousands at Once600 live sales handled by the moderation team
TECNO: Powering Up the Pouvoir 4 Launch
TECNO · Myanmar · BrandTECNO: Powering Up the Pouvoir 4 Launch1,203,994 impressions
Samsung: Launch, Leak, Lifestyle
Samsung · Myanmar · ReputationSamsung: Launch, Leak, Lifestyle355 corporate clippings, January to August 2020
Singapore Tourism Board: Singapore Festival in Yangon
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: Singapore Festival in Yangon49 media titles attending
MPT: Four Operators Team Up Against Fraudsters
Award winning
MPT · Myanmar · PurposeMPT: Four Operators Team Up Against Fraudsters180+ media stories
Arla Indofood: Launching Organic Dairy in Indonesia
Arla Indofood · Indonesia · ReputationArla Indofood: Launching Organic Dairy in Indonesia195 clippings across the programme
MPT Money: Building a Mobile Wallet Brand from Research Up
MPT · Myanmar · BrandMPT Money: Building a Mobile Wallet Brand from Research Up676K+ engaged users
MPT x The Voice Myanmar
MPT · Myanmar · BrandMPT x The Voice Myanmar137k votes and participants
Huawei: Protecting a Reputation in Myanmar's ICT Sector
Huawei · Myanmar · ReputationHuawei: Protecting a Reputation in Myanmar's ICT Sector1,660 solicited news items in 2019
Anlene: A Decade of Bone Health Education in Indonesia
Fonterra · Indonesia · PurposeAnlene: A Decade of Bone Health Education in Indonesia10,000+ participants at each annual event
Volvo: Launching the V40 in Myanmar
Volvo · Myanmar · BrandVolvo: Launching the V40 in Myanmar44 journalists attended
Coca-Cola: Reconnecting Myanmar Youth to Their Tea Culture
Award winning
Coca-Cola · Myanmar · BrandCoca-Cola: Reconnecting Myanmar Youth to Their Tea Culture48 integrated media exposures
Coca-Cola: Aquarius University Soccer Festival
Coca-Cola · Myanmar · BrandCoca-Cola: Aquarius University Soccer Festival21 clippings
Coca-Cola: The FIFA World Cup Media Tournament
Coca-Cola · Myanmar · BrandCoca-Cola: The FIFA World Cup Media Tournament35+ clippings
MPT: Myanmar In Our Heart, MPT
MPT · Myanmar · BrandMPT: Myanmar In Our Heart40+ media at the launch event
Tetra Pak Mommy Meetup
Tetra Pak · Myanmar · BrandTetra Pak Mommy Meetup125,000+ video views
Tetra Pak: Protects What's Good in Myanmar
Tetra Pak · Myanmar · BrandTetra Pak: Protects What's Good in Myanmar124 media clippings across two phases
Tetra Pak: Making Food Safety Fun for Myanmar Mothers
Tetra Pak · Myanmar · BrandTetra Pak: Making Food Safety Fun for Myanmar Mothers35M reach
Huawei: Winning the Smartphone Conversation in Myanmar
Huawei · Myanmar · BrandHuawei: Winning the Smartphone Conversation in Myanmar4,564 clippings in one year (1,379 solicited)
Microsoft: No Business Left Behind
Microsoft · Brunei, Cambodia, Myanmar, Vietnam, Regional · BrandMicrosoft: No Business Left Behind23 media stories on average per market
MPT: Lighting the Way Forward, MPT
Award winning
MPT · Myanmar · PurposeMPT: Lighting the Way Forward94.1k USD media value from the campaign
MPT: Three Years as an Extended Digital Team
MPT · Myanmar · BrandMPT: Three Years as an Extended Digital Team5-10M fans across the three-year engagement
Garena: Entering Myanmar's Chat App Market
Garena · Myanmar · ReputationGarena: Entering Myanmar's Chat App Market344 media exposures in three months