Thailand · Brand & Creative Communications
Yango Ads: Translating AdTech into a Growth Story for Thai Business
Yango Ads entered Thailand with a media luncheon and executive interviews anchored on the travel industry and CIS tourists, using its Tourism Industry Guide 2025. Ruder Finn Era reached 38 million people with fully positive coverage in business and marketing media.
The challenge
Advertising technology is hard to make newsworthy, and Yango Ads was a new name to Thai business media. The brand needed a story that Thai marketers cared about rather than a product pitch.
Our solution
Ruder Finn Era anchored the launch on tourism, one of Thailand's biggest industries, and on the CIS travellers Yango knows well, using the Tourism Industry Guide 2025 as the evidence. A media luncheon with executive interviews gave business and marketing journalists a story about growth rather than technology.
The results
- Client
- Yango Ads
- Market
- Thailand
- Services
- B2B Communications, Executive and Thought Leadership
- Sector
- Technology
- Engagement
- Project
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