Vietnam · Corporate Leadership & Reputation
APRIL Group: Making the Case for Responsible Forestry in Vietnam
APRIL Group wanted Vietnam's business community to understand PEFC certification and responsible forestry. Ruder Finn Era localised and placed a thought leadership article in mainstream and business media, securing ten pieces of coverage, 90 percent in tier one titles.
The challenge
As Vietnam's exporters face stricter sustainability rules in Europe, responsible forestry certification has become a business issue rather than an environmental one. APRIL Group had lessons to share but needed them heard by Vietnamese business leaders, not only by specialists.
Our solution
Ruder Finn Era turned APRIL's position into a thought leadership article written for Vietnamese business readers, localised it and pitched it to mainstream and business media.
The results
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