Myanmar · Brand & Creative Communications
Samsung: Launching the Galaxy A06 to Rural Myanmar
Samsung Myanmar launched the Galaxy A06 to rural B and C segment buyers with a multi platform campaign by Ruder Finn Era across Facebook advertising, TikTok creators and online video, reaching four million people with ten million video views, most of them from non followers.
The challenge
The Galaxy A06 is built for first time and budget smartphone buyers, many of them outside Myanmar's cities, where cheaper Chinese phones dominate. Samsung needed the phone's storage, screen, design and security to register with people who had never followed the brand.
Our solution
Ruder Finn Era built the campaign around online video and Facebook advertising targeted well beyond the brand's followers, with TikTok content from creators JAZ3 and Nana Su Pearl Htet, each piece anchored on one of the four product truths.
The results
Eighty four percent of Facebook views came from people who did not follow Samsung, the audience the launch was built to reach.
- Client
- Samsung
- Market
- Myanmar
- Practice
- Brand & Creative Communications
- Services
- Digital Experience, Influencer and KOL Marketing
- Sector
- Consumer electronics, Technology
- Engagement
- Project
