Vietnam · Brand & Creative Communications
Anker: Putting Chargers in Reviewers' Hands in Vietnam
Anker asked Ruder Finn Era to spotlight its chargers and power banks in Vietnam through deep dive reviews with VnReview and GameK, hands on content with Tinh Te and Vat Vo and a social minigame, producing seven in depth reviews and 120,000 reach with fully positive sentiment.
The challenge
Vietnamese consumers research electronics obsessively before buying, trusting a handful of review communities over advertising. Anker needed those communities to test its chargers and power banks properly and say so.
Our solution
Ruder Finn Era placed products with VnReview and GameK for deep dive reviews and with Tinh Te and Vat Vo for hands on content, then ran a social minigame that drew more than 400 entries and kept the conversation going after the reviews published.
The results
- Client
- Anker
- Market
- Vietnam
- Practice
- Brand & Creative Communications
- Services
- Influencer and KOL Marketing, Integrated Brand and Creative
- Sector
- Consumer electronics
- Engagement
- Project
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