Indonesia · Brand & Creative Communications
XL Axiata: Taking XL SATU to the Neighbourhood
XL Axiata asked Ruder Finn Era to drive adoption of XL SATU home connectivity in target housing communities through on the ground activation, a morning exercise event with activation only packages and instant rewards that profiled more than 1,500 leads and signed 100 new subscribers on the day.
The challenge
Home broadband is bought household by household, and XL SATU needed a way to reach families in specific residential areas where its network was ready, with a reason to sign up on the spot.
Our solution
Ruder Finn Era built the activation around a community morning exercise session that drew whole families, offered promotional packages available only at the event, and gave instant rewards for registering, completing data forms or booking installation, so interest converted before the tents came down.
The results
- Client
- XL Axiata
- Market
- Indonesia
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative, Digital Experience
- Sector
- Telecommunications
- Engagement
- Project
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