Vietnam · Corporate Leadership & Reputation
Asia Pacific Rayon: Sustainable Textiles at SaigonTex
Asia Pacific Rayon used SaigonTex 2025 to present its viscose technology and sustainability commitments to Vietnam's textile industry. Ruder Finn Era counselled on, localised and pitched the announcement, securing eight pieces of coverage, 63 percent in tier one media.
The challenge
Vietnam's garment industry is under pressure from global brands to source sustainable fibre, and Asia Pacific Rayon wanted the industry to know its viscose met that need. A trade show announcement would be lost unless it spoke to the concerns of Vietnamese manufacturers.
Our solution
Ruder Finn Era reworked the press material around what Vietnamese mills and brands needed to hear, localised it and pitched it to business and industry media around SaigonTex.
The results
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