Vietnam · Corporate Leadership & Reputation
Society of Actuaries: Inspiring Vietnam's Next Generation of Actuaries
The Society of Actuaries asked Ruder Finn Era to raise the profile of actuarial science among Vietnamese students and the insurance industry. A one pager, a press release on career choices and a joint interview with two SOA voices produced more than 40 pieces of coverage, 70 percent in tier one media.
The challenge
Vietnam's insurance industry needs more actuaries than its universities produce, yet few students know the profession exists. The Society of Actuaries wanted to change that through the media students and their parents read.
Our solution
Ruder Finn Era wrote a one pager and press release framed around students' career choices, then arranged a joint interview with two SOA members working in Vietnam's insurance industry, giving mainstream, business, education and lifestyle media a human story about a profession most had never covered.
The results
- Client
- Society of Actuaries
- Market
- Vietnam
- Services
- Executive and Thought Leadership, B2B Communications
- Engagement
- Project
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