Cambodia · Brand & Creative Communications
Abbott: Ensure 4 Champions Lucky Draw
To maintain Ensure Gold's leading position in Cambodia, Abbott ran the national Ensure 4 Champions lucky draw. Ruder Finn Era built and managed the digital backbone of the campaign, from the microsite experience and registration tools to the backend winner selection system, delivering more than 60,000 microsite visits and 3,000 consumer registrations.
The challenge
Ensure Gold leads the adult nutrition category in Cambodia, but leadership has to be defended. Abbott wanted to increase awareness, expand reach to its target audience and drive participation in a national lucky draw that would reward loyal buyers and recruit new ones.
A national promotion lives or dies on its mechanics: the journey from seeing the campaign to registering an entry had to be seamless for consumers unfamiliar with online promotions, and robust enough to handle winner selection transparently at scale.
Our solution
Ruder Finn Era took responsibility for every technical and digital component of the campaign. The team designed the microsite experience and user interface so that entering the draw was quick and intuitive on mobile, built the registration tools and integrated a CRM to capture participants.
A backend winner selection system completed the journey, ensuring the draw could be run fairly and at scale. Social media and direct marketing drove awareness into the microsite, connecting the promotion's visibility to measurable sign-ups.
The results
- Client
- Abbott
- Market
- Cambodia
- Practice
- Brand & Creative Communications
- Services
- Digital Experience, Integrated Brand and Creative
- Sector
- Healthcare and pharma, FMCG
- Engagement
- Project
