Garnier: Correcting Misconceptions, Strengthening Brand Presence

Garnier's skincare and haircare range is widely available in Cambodia, but awareness of individual products was uneven and misconceptions about how they work were circulating among consumers. In a market where beauty advice spreads fast on social media, inaccurate perceptions can undermine a brand quickly.

Garnier needed a consistent presence that strengthened the brand, set the record straight on its products and kept audiences engaged throughout the year.

Ruder Finn Era develops creative content for Facebook and TikTok that visually communicates the brand's products and makes sure key messages, including accurate information about ingredients and benefits, reach consumers clearly.

Media buying amplifies content reach, while community management monitors conversations and engages with audiences to maintain accurate perception and strengthen overall engagement, addressing misconceptions where they arise.

Following the success of the 2025 retainer, the contract was renewed for 2026 to continue building brand presence and deepening consumer connection.