Indonesia · Brand & Creative Communications
100PLUS: The Active Zone at Car Free Day
100PLUS engaged Jakarta's runners, cyclists and fitness communities at Car Free Day with the Active Zone, an activation by Ruder Finn Era with sampling, challenges and digital engagement that put the drink in 10,000 hands, sold 15,000 bottles and enrolled 10,000 people in a microsite challenge.
The challenge
100PLUS wanted to be the isotonic drink active urban Indonesians reach for after exercise, which meant meeting them at the moment they were thirsty rather than in a store.
Our solution
Ruder Finn Era built the Active Zone at Jakarta's Car Free Day with sampling for runners, cyclists and families, promotional mechanics and mini games, and a digital challenge that continued on a microsite and built a customer database after the event.
The results
- Client
- 100PLUS
- Market
- Indonesia
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative, Community Relations
- Sector
- Beverages and alcohol, FMCG
- Engagement
- Project
Related work
