CANAL+: Sparkle Hearts Premium Series Launch

Sparkle Hearts was a premium series and a statement of intent from CANAL+ about the quality of local content it would bring to Myanmar subscribers. The launch needed to capture the attention of the media and create significant buzz for the series, positioning it as a premier entertainment option in a market where audiences have many free alternatives. CANAL+ wanted the event to attract widespread coverage and turn media interest into public interest.

Ruder Finn Era implemented a comprehensive strategy for the launch, treating the event as a red carpet moment for the cast and the platform. The team orchestrated the launch event at a Yangon hotel, bringing the series' stars in front of press and photographers, and managed the media programme around it, from invitations and interview opportunities to follow up coverage.

Giving journalists direct access to the cast and a visually strong stage produced coverage that was enthusiastic as well as extensive, and helped establish the series as an event in itself rather than another listing.