Work
Work that changed behaviour, policy and market share.
73 case studies
Microsoft · Myanmar · BrandMicrosoft: We Pirated a Celebrity44 media exposures
UNFPA · Thailand, Regional · PurposeUNFPA: Hold On a Minute10M+ reach
Ministry of Hotels and Tourism · Myanmar · BrandMinistry of Hotels and Tourism: Inle Lake Living Brand1 final approved logo after many versions
Premier · Myanmar · PurposePremier: Saving the Irrawaddy Dolphin37 media clippings
Grand Royal · Myanmar · PurposeGrand Royal: Know Your Limits500k video views
Myanmar Brewery Association · Myanmar · PurposeUpside Down Effect: Responsible Drinking1M views across the four-part video series
Heineken · Myanmar · PurposeHeineken: Making Myanmar Roads Safer
IOM · Myanmar · PurposeIOM X: Trusted Information for Migrants61 online clippings
YCDC · Myanmar · BrandYCDC: Branding the Yangon Building Permit System1 brand logo
KBZ Bank · Myanmar · ReputationKBZ Bank: Creating Inclusive Growth384k USD earned media value
KBZ Bank · Myanmar · PurposeKBZ Bank: Credit Smart1.5M social reach
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Fun Hub60+ media clippings
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay32 clippings
Coca-Cola · Myanmar · PurposeCoca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle50k+ USD media value from the campaign
Coca-Cola · Myanmar · BrandCoca-Cola: Celebrating Everyday Women11 full-page stories in top media
Unilever · Myanmar · BrandUnilever: Signal Brush Day and Night450+ students joined the school programme
Unilever · Myanmar · BrandUnilever: CLEAR Your Head100+ calls to the hotline
Unilever · Myanmar · BrandUnilever: Fair & Lovely Scholarship Programme
Royal Club Beverages · Myanmar · BrandRoyal Club: Stay Safe with RC3.9M viewers
Unilever · Myanmar · BrandUnilever: Vaseline Share The Healing215,000+ consumer reactions
Phandeeyar · Myanmar · BrandPhandeeyar: Recruiting Innovators for Doh Phandee391 registrations in two weeks
MOJO · Myanmar · BrandMOJO: Giving a Premium Condom Brand Its Own Voice
MPT · Myanmar · PurposeMPT: A Nationwide Clean-Up as One Community6,000 participants
MPT · Myanmar · BrandMPT: Grassroots Football for the Nation995 news stories about the partnership and programmes
Ministry of Construction · Myanmar · PurposeMinistry of Construction with IFC: Preparing Yangon's Elevated Expressway5 custom stakeholder maps with engagement strategies
Meta · Myanmar · PurposeMeta: Building Understanding of Community Standards in Myanmar70 news articles
Peninsula Yangon · Myanmar · ReputationPeninsula Yangon: Managing Reputation Through a Heritage Restoration4 stakeholder groups mapped
Thilawa SEZ (MJTD) · Myanmar · ReputationThilawa SEZ: Rebuilding Trust Around Myanmar's First Special Economic Zone0 new crises in three years
Coca-Cola · Myanmar · ReputationCoca-Cola: Opening the Doors at Hmawbi21 news stories including 6 broadcast features
Coca-Cola · Myanmar · ReputationCoca-Cola: Corporate Reputation Partner in Myanmar500k USD average annual PR value
Roche · Myanmar · PurposeRoche: Cancer Lan Pya, a Guide for Patients and Carers30k+ chatbot subscribers
WWF · Laos · PurposeWWF: Making Wild Meat a Public Health Conversation in Laos
SIF · Laos · PurposeSIF Impact Media Fellowship: Connecting Lao Journalists to Regional Change20+ media outlets reached
WHO · Laos · PurposeWHO: Building Public Health Social Media Capacity in Laos3 in-person trainings
FHI 360 · Thailand, Regional · PurposeFHI 360: Supporting Networks for Peace
USSEC · Thailand · PurposeUSSEC: Soybeans and Food Security in Thailand
TRACIT · Thailand, Regional · PurposeTRACIT: Exposing Illicit Trade's Impact on the ASEAN Community23 pieces of media coverage
Pernod Ricard · Vietnam · ReputationPernod Ricard: Launching the E-label in Vietnam75 guests at the launch
Pernod Ricard · Vietnam · ReputationPernod Ricard: Introducing the Roadmap to 2030 in Vietnam14 media outlets attending the interview
Shwe Job · Myanmar · PurposeShwe Job: Protecting Garment Workers Through COVID-1914 news clippings of earned coverage
Wildcats · Vietnam · PurposeWildcats: #myimpacthour, One Hour for Impact148k video views
Qualcomm · Thailand · ReputationQualcomm and GreenIO: AI for Cleaner Air in Thailand49.4M potential reach
APISWA · Cambodia · PurposeShaping Cambodia's alcohol policy through data and advocacy60 pieces of media coverage, and counting
APISWA · Vietnam, Regional · PurposeAPISWA: Moderation Week and the Case for a Legal Purchase Age16 pieces of Vietnamese coverage
APRIL Group · Vietnam · ReputationAPRIL Group: Making the Case for Responsible Forestry in Vietnam10 pieces of coverage
MGM Resorts International · Thailand · PurposeMGM Resorts: Shaping the Public Dialogue on Integrated Entertainment11 pieces of coverage
Manulife · Myanmar · BrandManulife: Walking for Inle3.32M impressions
Royal-D · Myanmar · BrandRoyal-D Cup: Recharging the Community Through Youth Football680.7K reach
Yeo's · Cambodia · PurposeYeo's: A Million Cans to Build a Dream1.9M engagements
Confidential client · Cambodia · PurposeResponsible Marketing Code: Cambodia's First Self-Regulatory Alcohol Pledge
Confidential client · Cambodia · PurposeToo Much of a Good Thing
Pernod Ricard · Cambodia · ReputationPernod Ricard: Raising the Bar in Transparency
Zuellig Pharma · Cambodia · PurposeZuellig Pharma: Empowering Youth with Type 1 Diabetes
Mastercard · Cambodia · ReputationMastercard at the Cambodia Banking Conference800+ stakeholder engagements
Mastercard · Cambodia · ReputationMastercard: Public-Private Partnership on Cybersecurity150+ key stakeholders reached
Confidential client · Cambodia · PurposeClear Eyed Future: Launching a Vision Clinic in Phnom Penh25k USD earned media value
Roche · Cambodia · PurposeRoche: Launching Cambodia's National Cancer Control Plan236k organic engagements
APISWA · Cambodia · PurposeAPISWA: Shaping Cambodia's Alcohol Policy Through Data and Advocacy60 pieces of media coverage
Confidential client · Cambodia · PurposeBreast Cancer Screening Advocacy with Healthy Cambodia155k video views
APISWA · Regional, Cambodia, Thailand, Vietnam · PurposeAPISWA: Responsible Drinking Asia45+ media stories across Cambodia, Thailand and Vietnam
Stop TB Partnership · Regional, Laos, Vietnam, Indonesia · PurposeStop TB Partnership Indonesia: Launching AIDP for a TB-Free ASEAN153 pieces of media coverage across ASEAN
Samsung Lao · Laos · PurposeSamsung Lao: Love and Care Project23+ media exposures
Tourism Authority of Thailand · Thailand · BrandGoPro x Tourism Authority of Thailand: Champions of Ocean Conservation12M potential reach
Luang Prabang Half Marathon · Laos, Vietnam · PurposeLuang Prabang Half Marathon: Run for Children at Ten10 pieces of media coverage
APISWA · Vietnam, Regional · PurposeAPISWA: Doubling Down on Glass Recycling35 pieces of media coverage
APISWA · Thailand, Cambodia, Laos, Myanmar, Regional · PurposeAPISWA: Making the Economic Case for Wine and Spirits94+ news stories in Thailand, Cambodia, Laos and Myanmar
Manulife · Myanmar · ReputationManulife: Lead Corporate Communications Agency in Myanmar60+ clippings
Uniteam Marine · Myanmar · PurposeS.O.S.: Save Our Seafarers482k people reached through S.O.S. Myanmar Facebook content
MPT · Myanmar · PurposeMPT: Four Operators Team Up Against Fraudsters180+ media stories
Arla Indofood · Indonesia · ReputationArla Indofood: Launching Organic Dairy in Indonesia195 clippings across the programme
Huawei · Myanmar · ReputationHuawei: Protecting a Reputation in Myanmar's ICT Sector1,660 solicited news items in 2019
Fonterra · Indonesia · PurposeAnlene: A Decade of Bone Health Education in Indonesia10,000+ participants at each annual event
MPT · Myanmar · PurposeMPT: Lighting the Way Forward94.1k USD media value from the campaign