Work

Work that changed behaviour, policy and market share.

24 case studies
Unilever: Signal Brush Day and Night
Unilever · Myanmar · BrandUnilever: Signal Brush Day and Night450+ students joined the school programme
Unilever: CLEAR Your Head
Unilever · Myanmar · BrandUnilever: CLEAR Your Head100+ calls to the hotline
Unilever: Keep Moving More with Rexona
Unilever · Myanmar · BrandUnilever: Keep Moving More with Rexona40+ media attending
Unilever: Dove My Hair, My Say
Unilever · Myanmar · BrandUnilever: Dove My Hair, My Say650k video views
Unilever: Fair & Lovely Scholarship Programme
Unilever · Myanmar · BrandUnilever: Fair & Lovely Scholarship Programme
Unilever: Vaseline Share The Healing
Unilever · Myanmar · BrandUnilever: Vaseline Share The Healing215,000+ consumer reactions
Garnier Color Fest: Hair Colour for Khmer New Year
Garnier · Cambodia · BrandGarnier Color Fest: Hair Colour for Khmer New Year5.3M organic views
3CE: Building a Beauty Community from Zero in Cambodia
3CE · Cambodia · Brand3CE: Building a Beauty Community from Zero in Cambodia52K+ Facebook followers recruited
Garnier Color Naturals: A Gen Z Refresh for Cambodia, Garnier
Garnier · Cambodia · BrandGarnier Color Naturals: A Gen Z Refresh for Cambodia
L'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces
L'Oreal Paris: Because She's Always Been Worth It, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because She's Always Been Worth It4.1M+ total views across KOL and brand pages
L'Oreal Paris Elseve: Local Faces for Cambodian Haircare, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Elseve: Local Faces for Cambodian Haircare
Coco Khmer: You're In Charge
Coco Khmer · Cambodia · BrandCoco Khmer: You're In Charge1.42M total reach across brand pages
L'Oreal: Always-On KOL Activation on TikTok
L'Oreal · Cambodia · BrandL'Oreal: Always-On KOL Activation on TikTok71.1M TikTok video views across KOL and brand pages
Garnier: Correcting Misconceptions, Strengthening Brand Presence
Garnier · Cambodia · BrandGarnier: Correcting Misconceptions, Strengthening Brand Presence380+ content pieces across Facebook and TikTok
Maybelline New York: Staying the Go-To Makeup Brand
Maybelline New York · Cambodia · BrandMaybelline New York: Staying the Go-To Makeup Brand470+ content pieces across Facebook and TikTok
L'Oreal Paris: Repositioning for a Younger Cambodia
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Repositioning for a Younger Cambodia400+ content pieces across Facebook and TikTok
L'Oreal Paris: Because I'm Worth It, Told by Cambodian Women
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because I'm Worth It, Told by Cambodian Women2.21M video views
Garnier: #NourishedHairBetterColor TikTok Challenge
Garnier · Cambodia · BrandGarnier: #NourishedHairBetterColor TikTok Challenge3.08M video views across platforms
Maybelline New York: Teddy City, Maybelline New York
Maybelline New York · Cambodia · BrandMaybelline New York: Teddy City2.03M video views
Cetaphil: Making Global Skincare Local in Cambodia
Cetaphil · Cambodia · BrandCetaphil: Making Global Skincare Local in Cambodia5M total reach
Unilever Lao: Curating the Right Influencers for Seven Brands
Unilever Lao · Laos · BrandUnilever Lao: Curating the Right Influencers for Seven Brands31+ influencers filtered out
Maybelline New York: Beyond the Must-Haves on Social
Maybelline New York · Myanmar · BrandMaybelline New York: Beyond the Must-Haves on Social29M total video views
Maybelline Show: Selling Live to Thousands at Once
Maybelline New York · Myanmar · BrandMaybelline Show: Selling Live to Thousands at Once600 live sales handled by the moderation team