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Sector

Beverages and alcohol in Southeast Asia.

35 case studies in beverages and alcohol across our markets, delivered by our own teams.

Beverages and alcohol work

All markets Thailand Vietnam Cambodia Laos Myanmar Indonesia Regional

All practices Brand & Creative Communications Corporate Leadership & Reputation Social Impact & Purpose

24 case studies. Open in the full work library

Heineken Laos: Launching the Sleek Can with Nano KOLs

Heineken · Laos · BrandHeineken Laos: Launching the Sleek Can with Nano KOLs564.1K reach

Grand Royal: Know Your Limits

Grand Royal · Myanmar · PurposeGrand Royal: Know Your Limits500k video views

Upside Down Effect: Responsible Drinking

Myanmar Brewery Association · Myanmar · PurposeUpside Down Effect: Responsible Drinking1M views across the four-part video series

Heineken: Making Myanmar Roads Safer

Heineken · Myanmar · PurposeHeineken: Making Myanmar Roads Safer

Coca-Cola: Max+ Fun Hub

Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Fun Hub60+ media clippings

Coca-Cola: Max+ The Color Makers

Coca-Cola · Myanmar · BrandCoca-Cola: Max+ The Color Makers2.3M video views

Coca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay

Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay32 clippings

Coca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle

Coca-Cola · Myanmar · PurposeCoca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle50k+ USD media value from the campaign

Coca-Cola: Celebrating Everyday Women

Coca-Cola · Myanmar · BrandCoca-Cola: Celebrating Everyday Women11 full-page stories in top media

Coca-Cola · Myanmar · BrandCoca-Cola: Share a Coke with Myanmar47 news stories about the event

Royal Club: Stay Safe with RC

Royal Club Beverages · Myanmar · BrandRoyal Club: Stay Safe with RC3.9M viewers

Nescafe Shal Kaw: The TikTok Duet Challenge

Nestle · Myanmar · BrandNescafe Shal Kaw: The TikTok Duet Challenge3,400+ participants on TikTok

Hanuman Beer: Expectations vs Hanuman, Hanuman Beer

Hanuman Beer · Cambodia · BrandHanuman Beer: Expectations vs Hanuman

100PLUS: The Active Zone at Car Free Day

100PLUS · Indonesia · Brand100PLUS: The Active Zone at Car Free Day10,000+ people who tried the product

Royal-D Cup: Recharging the Community Through Youth Football, Royal-D

Royal-D · Myanmar · BrandRoyal-D Cup: Recharging the Community Through Youth Football680.7K reach

Yeo's: A Million Cans to Build a Dream

Yeo's · Cambodia · PurposeYeo's: A Million Cans to Build a Dream1.9M engagements

Too Much of a Good Thing

Confidential client · Cambodia · PurposeToo Much of a Good Thing

Tiger Beer x VannDa: A New Partnership Model

Tiger Beer · Cambodia · ReputationTiger Beer x VannDa: A New Partnership Model

APISWA: Responsible Drinking Asia

APISWA · Regional, Cambodia, Thailand, Vietnam · PurposeAPISWA: Responsible Drinking Asia45+ media stories across Cambodia, Thailand and Vietnam

Chang: Turning Heads on TikTok

Chang · Cambodia · BrandChang: Turning Heads on TikTok1.5M video views

Sting: Switching On a Digital Community in Laos, Sting

Sting · Laos · BrandSting: Switching On a Digital Community in Laos57.4%+ organic follower growth

Coca-Cola: Reconnecting Myanmar Youth to Their Tea Culture

Coca-Cola · Myanmar · BrandCoca-Cola: Reconnecting Myanmar Youth to Their Tea Culture48 integrated media exposures

Coca-Cola: Aquarius University Soccer Festival

Coca-Cola · Myanmar · BrandCoca-Cola: Aquarius University Soccer Festival21 clippings

Coca-Cola: The FIFA World Cup Media Tournament

Coca-Cola · Myanmar · BrandCoca-Cola: The FIFA World Cup Media Tournament35+ clippings

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