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Beverages and alcohol in Southeast Asia.

35 case studies in beverages and alcohol across our markets, delivered by our own teams.

Beverages and alcohol work

All markets Thailand Vietnam Cambodia Laos Myanmar Indonesia Regional

All practices Brand & Creative Communications Corporate Leadership & Reputation Social Impact & Purpose

23 case studies. Open in the full work library

Shaping Cambodia's alcohol policy through data and advocacy

APISWA · Cambodia · PurposeShaping Cambodia's alcohol policy through data and advocacy60 pieces of media coverage, and counting

Grand Royal: Know Your Limits

Grand Royal · Myanmar · PurposeGrand Royal: Know Your Limits500k video views

Upside Down Effect: Responsible Drinking

Myanmar Brewery Association · Myanmar · PurposeUpside Down Effect: Responsible Drinking1M views across the four-part video series

Heineken: Making Myanmar Roads Safer

Heineken · Myanmar · PurposeHeineken: Making Myanmar Roads Safer

Coca-Cola: Max+ Fun Hub

Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Fun Hub60+ media clippings

Coca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay

Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay32 clippings

Coca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle

Coca-Cola · Myanmar · PurposeCoca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle50k+ USD media value from the campaign

Coca-Cola: Celebrating Everyday Women

Coca-Cola · Myanmar · BrandCoca-Cola: Celebrating Everyday Women11 full-page stories in top media

Royal Club: Stay Safe with RC

Royal Club Beverages · Myanmar · BrandRoyal Club: Stay Safe with RC3.9M viewers

Coca-Cola: Opening the Doors at Hmawbi, Coca-Cola

Coca-Cola · Myanmar · ReputationCoca-Cola: Opening the Doors at Hmawbi21 news stories including 6 broadcast features

Coca-Cola: Corporate Reputation Partner in Myanmar, Coca-Cola

Coca-Cola · Myanmar · ReputationCoca-Cola: Corporate Reputation Partner in Myanmar500k USD average annual PR value

Pernod Ricard: Launching the E-label in Vietnam

Pernod Ricard · Vietnam · ReputationPernod Ricard: Launching the E-label in Vietnam75 guests at the launch

Pernod Ricard: Introducing the Roadmap to 2030 in Vietnam

Pernod Ricard · Vietnam · ReputationPernod Ricard: Introducing the Roadmap to 2030 in Vietnam14 media outlets attending the interview

APISWA: Moderation Week and the Case for a Legal Purchase Age

APISWA · Vietnam, Regional · PurposeAPISWA: Moderation Week and the Case for a Legal Purchase Age16 pieces of Vietnamese coverage

Royal-D Cup: Recharging the Community Through Youth Football, Royal-D

Royal-D · Myanmar · BrandRoyal-D Cup: Recharging the Community Through Youth Football680.7K reach

Yeo's: A Million Cans to Build a Dream

Yeo's · Cambodia · PurposeYeo's: A Million Cans to Build a Dream1.9M engagements

Responsible Marketing Code: Cambodia's First Self-Regulatory Alcohol Pledge

Confidential client · Cambodia · PurposeResponsible Marketing Code: Cambodia's First Self-Regulatory Alcohol Pledge

Too Much of a Good Thing

Confidential client · Cambodia · PurposeToo Much of a Good Thing

Pernod Ricard: Raising the Bar in Transparency

Pernod Ricard · Cambodia · ReputationPernod Ricard: Raising the Bar in Transparency

APISWA: Shaping Cambodia's Alcohol Policy Through Data and Advocacy, APISWA

APISWA · Cambodia · PurposeAPISWA: Shaping Cambodia's Alcohol Policy Through Data and Advocacy60 pieces of media coverage

APISWA: Responsible Drinking Asia

APISWA · Regional, Cambodia, Thailand, Vietnam · PurposeAPISWA: Responsible Drinking Asia45+ media stories across Cambodia, Thailand and Vietnam

APISWA: Doubling Down on Glass Recycling

APISWA · Vietnam, Regional · PurposeAPISWA: Doubling Down on Glass Recycling35 pieces of media coverage

APISWA: Making the Economic Case for Wine and Spirits, APISWA

APISWA · Thailand, Cambodia, Laos, Myanmar, Regional · PurposeAPISWA: Making the Economic Case for Wine and Spirits94+ news stories in Thailand, Cambodia, Laos and Myanmar

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