Work / Sectors / Beauty and personal care

Sector

Beauty and personal care in Southeast Asia.

24 case studies in beauty and personal care across our markets, delivered by our own teams.

Beauty and personal care work

24 case studies. Open in the full work library

Unilever: Signal Brush Day and Night
Unilever · Myanmar · BrandUnilever: Signal Brush Day and Night450+ students joined the school programme
Unilever: CLEAR Your Head
Unilever · Myanmar · BrandUnilever: CLEAR Your Head100+ calls to the hotline
Unilever: Keep Moving More with Rexona
Unilever · Myanmar · BrandUnilever: Keep Moving More with Rexona40+ media attending
Unilever: Dove My Hair, My Say
Unilever · Myanmar · BrandUnilever: Dove My Hair, My Say650k video views
Unilever: Fair & Lovely Scholarship Programme
Unilever · Myanmar · BrandUnilever: Fair & Lovely Scholarship Programme
Unilever: Vaseline Share The Healing
Unilever · Myanmar · BrandUnilever: Vaseline Share The Healing215,000+ consumer reactions
Garnier Color Fest: Hair Colour for Khmer New Year
Garnier · Cambodia · BrandGarnier Color Fest: Hair Colour for Khmer New Year5.3M organic views
3CE: Building a Beauty Community from Zero in Cambodia
3CE · Cambodia · Brand3CE: Building a Beauty Community from Zero in Cambodia52K+ Facebook followers recruited
Garnier Color Naturals: A Gen Z Refresh for Cambodia, Garnier
Garnier · Cambodia · BrandGarnier Color Naturals: A Gen Z Refresh for Cambodia
L'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces
L'Oreal Paris: Because She's Always Been Worth It, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because She's Always Been Worth It4.1M+ total views across KOL and brand pages
L'Oreal Paris Elseve: Local Faces for Cambodian Haircare, L'Oreal Paris
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Elseve: Local Faces for Cambodian Haircare
Coco Khmer: You're In Charge
Coco Khmer · Cambodia · BrandCoco Khmer: You're In Charge1.42M total reach across brand pages
L'Oreal: Always-On KOL Activation on TikTok
L'Oreal · Cambodia · BrandL'Oreal: Always-On KOL Activation on TikTok71.1M TikTok video views across KOL and brand pages
Garnier: Correcting Misconceptions, Strengthening Brand Presence
Garnier · Cambodia · BrandGarnier: Correcting Misconceptions, Strengthening Brand Presence380+ content pieces across Facebook and TikTok
Maybelline New York: Staying the Go-To Makeup Brand
Maybelline New York · Cambodia · BrandMaybelline New York: Staying the Go-To Makeup Brand470+ content pieces across Facebook and TikTok
L'Oreal Paris: Repositioning for a Younger Cambodia
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Repositioning for a Younger Cambodia400+ content pieces across Facebook and TikTok
L'Oreal Paris: Because I'm Worth It, Told by Cambodian Women
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because I'm Worth It, Told by Cambodian Women2.21M video views
Garnier: #NourishedHairBetterColor TikTok Challenge
Garnier · Cambodia · BrandGarnier: #NourishedHairBetterColor TikTok Challenge3.08M video views across platforms
Maybelline New York: Teddy City, Maybelline New York
Maybelline New York · Cambodia · BrandMaybelline New York: Teddy City2.03M video views
Cetaphil: Making Global Skincare Local in Cambodia
Cetaphil · Cambodia · BrandCetaphil: Making Global Skincare Local in Cambodia5M total reach
Unilever Lao: Curating the Right Influencers for Seven Brands
Unilever Lao · Laos · BrandUnilever Lao: Curating the Right Influencers for Seven Brands31+ influencers filtered out
Maybelline New York: Beyond the Must-Haves on Social
Maybelline New York · Myanmar · BrandMaybelline New York: Beyond the Must-Haves on Social29M total video views
Maybelline Show: Selling Live to Thousands at Once
Maybelline New York · Myanmar · BrandMaybelline Show: Selling Live to Thousands at Once600 live sales handled by the moderation team

Clients in beauty and personal care

L'Oreal logo
Maybelline New York logo
Garnier logo

Working in beauty and personal care? Talk to the team that has done it here.